Viper's news & press
The Viper freshers' campaign of 2009 started off with Viper escaping the building and deciding to spray his logo all over three different cities, using a steam cleaner (not sure where he got that from!!!)…Nottingham, Leicester and Loughborough were affected, but you will be glad to know that Viper was caught quickly and returned to the office to detect plagiarism within hours! :) Check out some of the pics!
However, this did lead to a professor at Leicester University writing about us on his blog...
A tweet this morning from @jon_scott alerted me to the fact that sometime over the weekend, the University of Leicester has been visited by the PR machine for the Viper service. Paving slabs had been stencilled with the company's logo and web address. Rather ingeniously, the marketeers have jet-washed the image rather than painting it on, which I presume guards them against accusations of vandalism because all they've actually done is remove dirty (thanks to @jobadge for pointing this out, she is obviously more 'direct action' savvy than me). The image on the bumpy pavement at the traffic lights makes the wash v paint strategy most clearly.
Viper is marketing itself as a way for students to check that their work is not guilty of plagiarism. Several institutions have already wrestled with the question of whether to let students pre-submit their work to Turnitin so that they can see for themselves if it is going to get pinged by that software with the same intentions. However laudible this seems, one of the difficulties is the fact that students will simply learn how to mask their tracks rather than developing bona fide study skills. The subversive nature of the current marketing strategy reinforces the view that this is a way to "beat the system". I was interested also that one of the recommendations for the software on the Tucows site seems to come from a student who bought a 'bespoke' essay for her course and was now asking for a refund as the software showed it was not quite the original work she thought she'd paid for!
The freshers' campaign of 2009 continued with attendance of 10 fresher fairs in two and a half weeks! The aim, to enhance product and brand awareness by handing out 26,000 cd's with the Viper anti-plagiarism scanner on them…Team Viper was up for the challenge!
Armed with fancy red t-shirts (and a lot of cd's), we attended Birmingham, Lincoln, Nottingham, Sheffield Hallam, Leicester, Sheffield, Warwick, Loughborough and Nottingham Trent University.
The reaction to a free plagiarism scanner? Extremely positive!! Everyone loves Viper; well it does check through your coursework for correct referencing and plagiarism, and it's FREE!!
What's next for team Viper?
Viper - the anti-plagiarism scanner - will be distributed in 24,000 university delegate bags by the Bigchoice group at University of Aston, University of Birmingham, University of Cardiff, University of Edinburgh, Loughborough University, University of Manchester, University of Newcastle, University of Nottingham, Queens University Belfast, University of Sheffield, University of Strathclyde and University of Warwick, so look out for Viper if you attend...
Viper will also be working with Studentbeans.com and Facebook to help give away our free anti-plagiarism scanner to as many students as possible...
During the next academic year, we will be giving you the opportunity to win laptops, ipod and other free stuff….so join our Facebook and Twitter groups to be kept up-to-date with these competitions.
An updated version of Viper will be released by the end of October, so watch out for this! The improved anti-plagiarism scanner will have even better stability, more resources scanned and additional services.
To achieve a 1st, your essays must demonstrate clarity of expression, be free from spelling and grammatical errors, use accurate and often sophisticated technical vocabulary, and use consistent citation with a well-presented bibliography.